The current project focused on enhancing consumers’ competence and decision making in the field of physical activity. Physical activity is a major contributor to a healthy lifestyle (Lee & Skerrett, 2001), yet one out of three adults does not meet the recommended standards for physical activity (Who, 2008). At the same time, lack of physical Read more
The Consumer Competence Research Training
We teach a broad set of abilities, knowledge and skills which help consumers to make sound economic decisions in today’s complex marketplace. The competences we teach are aimed at enhancing the overall consumer experience and as such at increasing the general level of customer satisfaction
Our focus is to challenge the traditional views on consumer thinking and to develop new insights into consumer behaviour. Our goal is to combine the views of consumer rights organizations and market research companies in thematic areas (environment, food choice, overspending…) and to provide data and conclusions which are of real interest to today’s customers.
We are convinced that a customer-centric approach is the way forward. By putting the consumer at the center of our research we are able to develop insights which will guide him through today’s challenging economic environment. By studying the economy from a consumer perspective, our findings make a positive contribution to consumer welfare.
Latest Blog Post & News
The role of present moment awareness and acceptance (mindfulness) on perceived satisfaction with physical activity
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